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Jan 20 ,2017 | Melinc Speakers | No Comment

Innovation in Life with Innovation Broker Amber Allen


Amber Allen, CEO/Chief Strategist, Double A Events, leading the break-out session “Fostering and Innovative Mindset” at Keynotes & Cocktails: Women of NY 2016. Photo by Kait Ebinger (www.kaitebingerphotography.com)

Amber Allen, CEO/Chief Strategist, Double A Events, leading the break-out session “Fostering an Innovative Mindset” at Keynotes & Cocktails: Women of NY 2016. Photo by Kait Ebinger (www.kaitebingerphotography.com)

Attendees of Keynotes & Cocktails: Women of NY last month were treated to fantastic insights from Amber Allen, CEO/Chief Strategist, Double A, a featured panelist on the “Investment, Incubation and Innovation” session and our leader of the break-out session “Fostering an Innovative Mindset.” She shared a few more thoughts and resources on incorporating innovation into her life after the event. They follow below.

FAVORITE BOOK right now is Essentialism: The Disciplined Pursuit of Less. She also recommends:

The Go-Giver (Bob Burg)

Give and Take (Adam Grant)

The Four Obsessions of an Extraordinary Executive (Patrick Lencioni)

The Five Dysfunctions of a Team (Patrick Lencioni)

HER NEW MANTRA What got me here…Won’t get me there

WHEEL OF LIFE is a checks and balance sheet (download pdf here: WHEEL OF LIFE CREATE_f_pdf). She uses this to check in with herself every two weeks. It’s a reminder of what is important to her and how she’s tending to those things.

QUESTIONS TO ASK YOURSELF

–>What does “If it was easy everyone would be doing it” mean to you?

–>What do you want to go big on?

–>What are you doing that is $50/$25/$10 hour work? Which of those things can you hire someone else to do?

DEFININING SUCCESS The stress will always be there… Figuring out what fits for us, not others, and giving credit to our little victories…that is SUCCESS.

ABOUT AMBER ALLEN

After nearly 15 years working with marketing leaders at Disney, Warner Bros., and Riot Games, Amber Allen founded Double A in 2012 to create experiential marketing partnerships alongside innovative companies in the gaming, entertainment, and technology industries. Since the company’s formation, Amber and her team have worked with clients like HTC Vive, Alienware, Twitch, and Disney, earning the #264 spot on Inc’s list of fastest growing companies in 2016. Amber is an innovation broker, she is passionate about new technology and the opportunities it creates for people to connect with each other in new and exciting ways.

Read the January 2017 Melinc Newsletter here and sign up to receive it here.

 

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What Attendees Are Saying

  • Pedram Shawd, host/writer/producer, Physician, Life Transitions Consulting

    I was most impressed with the character of everyone present. Highly recommended.

  • Alix Generous, Writer and TED speaker, Ask Me About My Aspirations

    It was a powerful and down to earth conference. I truly saw how much woman in the industry want to empower others just starting out.

  • Louise Carter, Director Multi-Platform Marketing

    Met several fantastic women!

  • Mahlena-Rae Johnson, Social Media Manager, Mr. J Media

    Women of the West was wonderful. I had a great time. I plan to attend next year... The mission of the company and the conferences is an important one that was evident throughout the event. Women of the West is a must-attend experience for women who value helping other women succeed in the business of media and entertainment. I have recommended the conference to multiple friends and colleagues, and I will continue to do so.

  • Sarah Lum, President, Bondi Blue, Inc.

    My first time at this event was fantastic! The speakers were so inspiring and I loved networking with my female peers. Job well done!

  • Wendy Hinton Sweetmore, Executive Producer, Dreamtime Entertainment

    Great event. Amazing women, and worthwhile, women that support other women in a trusted and safe environment. Nothing like it in LA.

  • Heidi Putallaz, Producer, PGA

    I enjoyed the networking and already have some meetings lined up as a result.

  • Mary Conroy, Professor, Boston College

    To hear these women of this caliber speak was priceless.

  • Deanna Milkie, Account Manager, Oxford Digital

    WOTW was empowering, informative, and inspiring. Learning and sharing with a group of strong, successful women who deal with the same workplace obstacles is an invaluable lesson in community and perseverance.

  • Tammis Chandler Biraben, TV Editor, Amazon

    Wonderful finding out that all these women are thinking about the same things I am and hearing strong successful solutions to many questions I have for my own career and life.

  • Suzanne Rainey, Senior VP of Content Acquisitions, OWNZONES

    A big WOW for WOTW. This conference profoundly impacted my career and my life. Spending an afternoon with these incredible women inspired me to make a change in my career that led to a challenging new job I love working with incredibly talented and charming people.  

  • Laarni Rosca Dacanay (@laarnid1) via Instagram

    Amazing day of inspiration, leadership & connecting!! Honored to have been invited to join such smart, strong & fearless women at "Women of the West" leadership conference. Thank you Melissa Grego for the vision in founding #WOTW! And, to all the fantastic speakers for sharing their insight and guidance. 

  • @JasmineFelicia via Twitter

    Really enjoyed yesterday's discussions & conversations at the @womenofny event. So necessary for women working in TV.

  • Vas Mountzouros (‏@HRHVAS) via Twitter

    Always great when smart women get together 
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